W Hotels to make Portugal debut in Algarve

W Hotels Worldwide—formerly part of the Starwood umbrella and now part of Marriott International—will open the W Algarve in 2018 on Portugal’s Algarve coast in partnership with Nozul Algarve, S.A.. The debut will mark the third W Escape in the Europe, a newly created portfolio of W Hotels located in ski, sand and entertainment destinations around the world.

Located on 2.6 million square feet of beachfront on the central Algarve coastline, W Algarve will have 134 stylish guest rooms and suites, including two Extreme WOW Suites, the W brand’s reinterpretation of the Presidential Suite.

Nozul Algarve, the owner of the W Algarve, will also offer 81 W-branded Residences for purchase.


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“We are delighted to be working with our long-standing partners, Nozul Algarve, S.A., to bring the iconic W brand to Portugal,” said Even Frydenberg, chief operations & franchise support officer, Europe, Marriott International, said in a statement. 

“We believe in the future of Portugal and decided to invest in our second W Hotel after W Doha,” Ali Jaidah, chairman of Nozul Algarve S.A., added. “As part of our overall strategy, our vision is to invest in high-quality assets and we are confident that the W Brand is the perfect fit for this iconic property.”

Earlier this year, prior to the company's acquisition by Marriott, Starwood sold The St. Regis Florence and The Westin Excelsior Florence to Nozul Hotels & Resorts, the parent company of Nozul Algarve, for €190 million (approximately $213 million). 

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