W to debut in Marbella, Spain

W Marbella and W Madrid will join W Barcelona (pictured above) in W's Spain portfolio.

The W brand is headed for the beaches of Marbella. Marriott has announced a deal with Sunrise Inversiones 2015 S.L, an affiliate of Platinum Estates Limited, for the W Marbella and The Residences at W Marbella. The hotel is scheduled to open in 2021 and will be located on the beach at Playa Real de Zaragoza, a short drive from downtown Marbella.

Platinum Estates is a boutique real estate private equity and investment management company based in Hong Kong. Its main focus, according to its website, is the UK and Spain.

When it opens, W Marbella will the brand's third hotel in Spain, accompanying W Barcelona and W Madrid, expected to open in June 2019 and also being developed by Platinum Estates.
The hotel will have 200 guestrooms, including 26 suites, an AWAY spa, FIT state-of-the-art workout facility; and two WET pool decks. W Marbella will also have five meeting rooms along with a covered terrace, measuring more than 10,000 square feet. 
W Marbella will also have a Beach Club with of the Mediterranean Sea. The Beach Club at W Marbella will open in advance of the hotel in time for the Summer 2018 season.
The Residences at W Marbella will have 100 low-rise, condominium apartments and villas available for purchase. 
“We believe that the W brand is the perfect fit for this landmark location and look forward to seeing W Marbella emerge as the most sought after and admired resort in Spain,” said Roshni Mohinani, chairwoman, Platinum Estates.
“We are delighted to be working with our partners at Platinum Estates Limited to bring the W brand to Marbella,” said Carlton Ervin, CDO, Europe, Marriott International. “The signing of the third W Hotel in Spain underlines the continued demand for this luxury lifestyle brand in key European travel destinations. This is also our third hotel project with Platinum Estates Limited and follows the signings of W Madrid and Aloft Madrid Gran Via, which will both open in 2019.”
W now has around 50 hotels worldwide with a growth target of 75 hotels by 2020.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

Suggested Articles

The company's main markets are still substantially affected by the measures rolled out to combat the COVID-19 health crisis.

Revenue per available room and occupancy increased over Q2, but uncertainty around the industry’s recovery remains.

The integration aims to provide hoteliers with seamless and complete visibility over group, catering and event sales performance activity.