Wyndham Hotels & Resorts is expanding its soft-branded Trademark Collection by Wyndham, the fastest-growing brand in the company’s portfolio, with new hotels across the U.S., Canada and Germany.
The brand’s latest openings include Cantilever Hotel, a Trademark Collection by Wyndham hotel in Ranier, Minn.; The Eureka Inn, a Trademark Collection by Wyndham hotel in Eureka, Calif.; Lakeview Signature, a Trademark Collection by Wyndham hotel in Winnipeg, Manitoba, Canada; and H+ and H4 Trademark Collection hotels in Leipzig, Germany. The Bridgewater Hotel, a Trademark Collection by Wyndham hotel in Fairbanks, Alaska, is scheduled to open next month.
Trademark Collection’s global pipeline has a total of more than 8,400 rooms. A new Trademark Collection by Wyndham hotel is underway in Leavenworth, Kan., an adaptive reuse of a former parochial school expected to open in the third quarter of 2020.
Trademark Collection by Wyndham reported 19 percent growth in rooms year over year as of Dec. 31. In the first quarter, Wyndham’s conversion pipeline increased 8 percent globally year over year.
In the wake of COVID-19 crisis. Wyndham is assisting owners by suspending certain fees, providing payment relief and deferring property improvement plans for nonessential brand standards in an effort to reduce operating costs in the near term while the industry recovers. The company has approximately 9,300 hotels across 90 countries.