Keyword: Trademark Hotel Collection
Wyndham Hotels & Resorts has added the Costa Blu Beach Resort in Belize to its soft brand.
Since the launch of the Trademark Collection by Wyndham last year, the company has signed a dozen hotels in six provinces.
The renovations to the flagship of Wyndham Hotel Group's Trademark Collection soft brand will include updates to the guestrooms and public spaces.
Wyndham Hotel Group is extending the "by Wyndham" appendage to 12 brands as it looks to leverage the recognizable parent company name.
Trademark is widening its global footprint, adding more than 50 upper-midscale hotels in Europe and the U.S. in the past four months, totaling more than 9,000 guestrooms.
The Trademark Hotel Collection is designed for upper-midscale-and-above hotels.