AAHOA has released its updated 12 Points of Fair Franchising in the form of a new resource guide for AAHOA member-franchisees, “An Educational Primer: A Best-Practice Approach to Designing, Developing, and Implementing Best-in-class, Mutually Beneficial Franchise Systems.” The revised points are meant to reflect the current business landscape and the long-term, mutually beneficial relationship between industry franchisors and franchisees.
“Because of the changing business environment post-COVID-19 and the ever-evolving need to educate our members, it was time for AAHOA to revisit the 12 Points and review them carefully to ensure that they’re relevant and reflective of industry changes and evolution,” AAHOA Chair Vinay Patel said in a statement.
Released via a new landing page on www.aahoa.com and a new resource guide created specifically for AAHOA member-franchisees, AAHOA’s updated 12 Points serve as an educational primer for hospitality franchisors and AAHOA members (current and future hospitality franchisees) to discuss and use to design, develop and implement mutually beneficial franchise systems.
Calling brands the association’s “business partners,” AAHOA aims to “continue the open dialogue, collaboration, and mutual understanding of franchise best practices.” The revised 12 Points can also be used by franchisors to better understand the needs of their industry partners and franchisees.
“I recommend every AAHOA member-franchisee review the 12 Points in their entirety to familiarize themselves with the content and best practices for fruitful franchisee-franchisor relationships and to better understand the provisions in franchise agreements,” Patel said.