RLHC's Country Hearth Inn & Suites brand to offer online franchising

RLHC (Red Lion Hotels Corporation) is allowing owners to initiate the franchising process with its Country Hearth Inn & Suites brand online. Starting this summer, a website portal will be available to facilitate complete franchising and digital connectivity to an array of booking channels.

Signing up for the Country Hearth brand will be facilitated through a designated website that will provide the ability to complete and grant a franchise license online. The brand will allow owners the freedom to either operate as an independent hotel or use its trademark – both benefitting from the company’s reservations system, distribution and channel management, including negotiated deals with online travel agents.

“We want to take the hassle out of franchising and offer owners the ability to complete the entire process online. Once part of our system, properties will be measured on online reputation, removing the red tape owners dread,” Roger Bloss, EVP & president of global development for RLHC, said in a statement.

RLHC will continue to collect a flat, monthly fee from the hotels in the Country Hearth network in return for supplying the guest reservation and distribution infrastructure.

Red Lion Hotels Corporation, established in 1959, is an international hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, Settle Inn Extended Stay, Signature Inn, GuestHouse, Americas Best Value Inn, Canadas Best Value Inn and Country Hearth Inn & Suites brands.