Hilton and Lyft have expanded their partnership to add more benefits for Hilton Honors members. One of these new features now allows Hilton Honors members to select a fixed amount of points and exchange them for Lyft credits in increments ranging from $10 to $100. Loyalty members can redeem these credits themselves or gift them to others.
Additionally, Honors members can now request a Lyft ride through the loyalty program’s app when staying at a Hilton hotel. The app will automatically set the hotel as the user’s pickup location.
“We’ve seen tremendous engagement from this partnership. Since we launched in May, our members have earned millions of points with Lyft,” Mark Weinstein, SVP and global head of customer engagement, loyalty and partnerships at Hilton, said in a statement. “As the only partnership of its kind where Hilton Honors members can not only earn, but now redeem points for virtually all rides, we’re pleased to introduce the new redemption feature to allow members more flexibility with their points and to continue the momentum of our evolving partnership.”
Hilton has nearly 6,000 properties with more than 954,000 rooms. Lyft, a rideshare app founded in 2012, is now available to approximately 95 percent of the U.S. population, as well as select cities in Canada.