Radisson, Jin Jiang’s loyalty programs begin merging benefits

THG will act as the owner’s representative on behalf of owner and developer, Walter Bowen of BMP Real Estate Group.
By year's end, all Radisson Hotel Group properties, including the Radission Red Portland Downtown, will be available on Jin Jiang's booking platform WeHotel. Photo credit: The Hotel Group

Since Jin Jiang International acquired a majority stake in Radisson Hotel Group last year, the latter’s loyalty program, Radisson Rewards, has been collaborating with the former’s booking platform WeHotel and loyalty program WeHotel Prime.

Fifty-three Radisson Hotel Group properties became bookable on WeHotel June 30, with more than 1,100 hotels to follow by year's end. Additionally, Radisson Rewards and WeHotel Prime are working together to offer localized in-hotel benefits to members of both programs.

Radisson Rewards members can receive localized WeHotel Prime benefits when staying at Radisson properties in China. This is on top of the Radisson Rewards points and qualifying nights they earn for staying at a Radisson hotel.

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By going live on WeHotel, Radisson’s properties will receive increased exposure in China, access to the more than 148 million members of WeHotel’s loyalty programs, local language booking options and Chinese digital-payment support. WeHotel Prime members will be able to book Radisson properties through the WeHotel platform while also earning points and elite qualifying nights for all eligible stays. When staying outside of China, WeHotel Prime members will receive benefits provided by Radisson Rewards.

Of the 53 Radisson Hotel Group properties now on WeHotel, 18 are in China, with others located in Australia, Belgium, Canada, Denmark, Fiji, France, Germany, Indonesia, Italy, Kenya, Netherlands, Norway, Russia, South Africa, Sweden, Switzerland, Thailand, United Arab Emirates, the United Kingdom, the United States and Vietnam.

“This global loyalty collaboration marks an exciting and important step forward in the relationship between Jin Jiang International and Radisson Hotel Group,” said Eric De Neef, EVP/global chief commercial officer at Radisson Hotel Group. “Our companies have a combined loyalty base of nearly 170 million members, so it’s vital that we create consistent benefits for all our members, wherever in the world they travel.”

According to Jin Jiang, becoming part of WeHotel puts Radisson Hotel Group’s properties "literally at the fingertips of millions of Chinese travelers, including WeHotel Prime’s huge loyal customer base.”

Jin Jiang International currently includes more than 8,500 hotels worldwide.

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