New AI resource tailors cleaning product recommendations

The SmartAssist advisor works by asking the user a series of questions about their business, product use preferences and priorities and specific cleaning challenges. Photo credit: P&G Professional (P&G SmartAssist)

SmartAssist from P&G Professional is a new virtual cleaning expert that provides personalized recommendations for business owners looking for cleaning, disinfecting and sanitizing solutions that meet the heightened expectations of guests impacted by the pandemic.

The online resource is meant to provide tailored product recommendations that meet the specific needs of independent business owners based on their responses to SmartAssist’s questions. Users can also learn more about P&G Professional products and find information on where and how to use them in order to achieve and maintain the highest level of cleanliness.

The SmartAssist advisor works by asking the user a series of questions about their business, product use preferences and priorities and specific cleaning challenges. Based on the responses, SmartAssist provides product recommendations to best solve for the identified cleaning tasks, with direct links to buy, as well as usage and safety information. The user can also choose to email themselves the product recommendations for future reference and subscribe to the P&G Professional community for ongoing support and expert recommendations through the system. The whole process takes less than five minutes and the AI-advisor can be accessed at any time, so business owners do not need to schedule an appointment or spend time with a consultant on the phone.

“At P&G Professional, we have always prided ourselves on being not only a resource, but a partner to our customers, ensuring that they have the products and solutions they need to get the job done right every time,” said Paul Edmondson, VP North America, P&G Professional. “The SmartAssist advisor allows us to leverage our extensive business research and offer the same level of personalized service to businesses of all sizes through an easily accessible and flexible platform that empowers business owners to become the cleaning experts they need to be, especially in the challenging business context of the pandemic.”

P&G Professional is the business division of Procter & Gamble.