Survey: Travelers expect visible sanitation

Sixty-seven percent of travelers expect to see more thorough and frequent cleaning and 61 percent expect to see more visible methods of cleaning, like pamphlets and signage. Photo credit: iStock / Getty Images Plus / electravk

Two new surveys from P&G Professional examine ways businesses will need to reassure customers and guests as they emerge from COVID-19 shutdowns. 

In May, P&G Professional, the away-from-home division of Procter & Gamble, surveyed 850 frequent business and leisure travelers and 974 diners about how COVID-19 has impacted their expectations about future travel and dining experiences. The surveys revealed that more than 70 percent of hotel guests and 80 percent of diners believe COVID-19 will have a medium to large impact on their expectations, even as nearly 50 percent of each group plans to return to their routines within the next three months.

Click here for all of Hotel Management's COVID-19 coverage

Seventy percent of travelers and 58 percent of diners, respectively, said they would patronize a hospitality or foodservice establishment if they knew the business was using a manufacturer or brand of cleaning products they personally knew and trusted. In addition, 55 percent of travelers would be willing to pay more for a hotel room and one in three diners would be willing to pay more for a meal if they knew the business was using a personally recognizable and trusted brand of cleaning products. 

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


By the Numbers

  • Fifty-seven percent of travelers expect more transparency around what hotels are doing to keep guests safe and rooms clean, both in-person and on the company website
  • Sixty-seven percent expect to see more thorough and frequent cleaning and 61 percent expect to see more visible methods of cleaning, like pamphlets and signage
  • Cleanliness and housekeeping procedures were ranked as most the important attributes for hotel guests, surpassing both the price of the room and location of the hotel 
  • More than 70 percent of diners expect more thorough and frequent cleaning, saying bathrooms, buffets, tables, chairs and counters are the most important areas to clean
  • Diners support changes to staff procedures to ensure safety, testing sick employees before they return to work, and having employees wear masks and gloves 
  • Cleanliness ranked as the second most important attribute for a diner’s experience behind only the quality and taste of food, however, 74 percent want to know how restaurants are cleaned and sanitized and what is being done to ensure food safety

Suggested Articles

The company's main markets are still substantially affected by the measures rolled out to combat the COVID-19 health crisis.

Revenue per available room and occupancy increased over Q2, but uncertainty around the industry’s recovery remains.

The integration aims to provide hoteliers with seamless and complete visibility over group, catering and event sales performance activity.