Zeeland, Mich.-based 6PM Hospitality Partners has hired industry executive David Hale to serve as the company’s vice president of business development.
In his new role, Hale will lead 6PM Hospitality Partners’ expansion efforts, securing third-party management agreements with brands. He also will help drive new business opportunities, collaborating with lenders, capital partners, brokers and franchise development leaders to strengthen the company’s portfolio.
Hale has more than 30 years of experience in the hospitality industry. Before joining 6PM Hospitality, he held similar leadership roles at PM Hotel Group, Paramount Hotel Group and Spire Hospitality. He was vice president of sales for a portfolio of more than 30 hotels with Interstate Hotels & Resorts and spent nearly 15 years with Promus Hotels and Hilton in regional leadership roles. Throughout his career, Hale has worked with brands including Hilton, Marriott, IHG, Hyatt, Wyndham, Sonesta and Choice Hotels.
“David is an accomplished, seasoned professional and we are fortunate to be in a position where we can add someone with his credentials and industry relationships to our growing organization,” 6PM Hospitality Chief Operating Officer Tom Welling said in a statement. “He will be an integral member of the executive team in the months and years to come as we continue to develop and execute a plan of strategic growth and expansion.”
“I couldn’t be happier to join this team,” Hale said. “Being part of 6PM Hospitality Partners to add high-value, quality assets to our management portfolio and continue to deliver superior performance for our owners and investors is something I am very much looking forward to.”