Fire Farm expanded its sales team with the addition of Andy Schaidler as national sales manager.
Schaidler’s role includes managing sales growth and business development for the company, as well as working with Fire Farm’s existing and new independent sales representatives and clients.
Schaidler has more than 15 years of experience in the hospitality architecture and design industry, combined with over 30 years in decorative lighting spanning both national and international boundaries. He worked with sales representatives and clients from Hawaii, the Caribbean and across the US and Canada. He was involved with NEWH The Hospitality Network, serving on its international board for eight years as director of trade shows, leadership conferences, public relations, membership expansion, and most recently its sustainability committee.
Schaidler is also a longtime member of the IESNA Illuminating Engineering Society of North America, and is studying for his LEED GA certification.
Fire Farm was established in 1991 in Oakland, Calif. by Adam Pollock and Ben Goldstone.