Companies make hiring moves

The Tides Inn in Irvington, Va., is part of Enchantment Group. The company recently named Alex Kim president. Photo credit: Enchantment Group (The Tides Inn, Irvington, Va. )

Enchantment Group announced the appointment of Alex Kim as president, effective immediately.

Kim brings 30 years of leadership experience to Enchantment Group, a family-owned firm based in Scottsdale, Ariz. Enchantment Group oversees the management and development of four independent, luxury destination resorts: Enchantment Resort and Mii amo in Sedona, Ariz.; The Tides Inn in Irvington, Va.; and The Cove, Eleuthera in the Bahamas.

In his new role, Kim will oversee the four resorts, working in collaboration with property leaders. In addition, Kim will lead all operations at Enchantment Group, including finance, development, sales, marketing, revenue management, human resources and information technology.

Kim joins Enchantment Group from Ojai Valley Inn in Ojai, Calif., where he served as managing director from 2015-2020. Earlier in his career, Kim helmed resorts such as Meadowood Napa Valley and the One&Only Ocean Club in the Bahamas. Born and raised in Seoul, Korea, Kim moved to the U.S. to attend Florida International University and upon graduation, began his hospitality career with Hyatt Hotels Corp.

Aimbridge Hospitality

Aimbridge Hospitality promoted Orkun Aydin to senior VP of operations. In this position, Aydin will lead a portfolio of full-service branded and independent hotels.

Until the promotion, Aydin served as Aimbridge’s VP of operations, starting in 2015. Before joining Aimbridge, he spent 11 years with Interstate Hotels & Resorts with his most recent position being area general manager for the Buena Vista Palace Hotel & Spa - a Walt Disney World Resort in Lake Buena Vista, Fla.; the DoubleTree by Hilton Universal Studios in Orlando; and the Westin Tampa (Fla.) Harbour Island. 

Additionally, Aydin has extensive experience serving as GM at a variety of full-service hotels.

Red Lion Inn

Max Scherff has been appointed general manager at The Red Lion Inn in Stockbridge, Mass.

As general manager, Scherff will be responsible for creating and maintaining a customer-driven hotel. He will also oversee and inspire employees to meet and exceed guest expectations by consistent delivery of both product quality and service excellence. Additional responsibilities include collaborating with Main Street Hospitality Group’s VP of operations and director of finance on budget concepts for the entire property.

Before his new role at The Red Lion Inn, Scherff worked at Canyon Ranch in Lenox, Mass. While there he served as hotel director and food-and-beverage director. Additional experience includes the assistant food-and-beverage director/director of banquets at the Omni Shoreham in Washington, D.C., and the assistant food-and-beverage director at the Omni William Penn in Pittsburgh. Before heading to the East Coast, Scherff worked in San Francisco holding leadership roles at The Palace Hotel and the Fairmont, where he was named employee of the year in 2011.

Heathman Hotel

The Heathman Hotel Kirkland in Kirkland, Wash., appointed Mike Hill as general manager. In this role, Hill will oversee and manage the daily operations of the downtown Kirkland property, which recently completed the refresh of its lobby and is launching a refreshed food-and-beverage experience at its restaurant, Hearth.

Hill brings more than a decade of hotel experience to The Heathman, with a majority of his time in management roles at Kimpton Hotels in Seattle. Most recently, he served as general manager for Kimpton Hotel Monaco Seattle and Kimpton Hotel Vintage Seattle. Before his positions in Seattle, he was the general manager of the Kimpton Grand Hotel in Minneapolis.

The Heathman Hotel, which is managed by Columbia Hospitality, has 91 guestrooms and suites and 4,555 square feet of meeting and event space.