Hotel management and development company Concord Hospitality has promoted Craig Haas from area director of operations to regional vice president of lifestyle and luxury hotels.
“I’m very excited to take on this new role as Regional Vice President of Lifestyle and Luxury Hotels,” Haas said in a statement. “As the industry is increasingly driven by luxury, experience-led hospitality, I am focused on understanding each property’s unique character and delivering anticipatory customer service while also continuing to drive personalization in a way that puts people, culture and experience first.”
In his new role, Haas will report directly to Senior Vice President of Operations Ben Haller and oversee Concord Hospitality’s growing portfolio of more than 30 lifestyle and boutique hotels.
“Craig’s appointment as Regional Vice President of Lifestyle and Luxury Hotels represents a strategic investment in one of the fastest-growing and most dynamic segments of our portfolio,” said Will Loughran, COO of Concord Hospitality. “As we continue to expand our presence in the full-service sector, Craig’s deep expertise in delivering elevated, experience-driven hospitality will be instrumental in strengthening our lifestyle and luxury offerings, enhancing guest satisfaction and driving long-term value for our owners and partners.”
Haas’ journey in hospitality began on the front lines, working as a server and bartender, where he developed a deep appreciation for exceptional guest service and the power of teamwork. He went on to forge an impressive career with Starwood Hotels & Resorts and Hyatt Hotels & Resorts, holding senior leadership roles that supported flagship openings, brand development and elevated guest experiences across multiple luxury and lifestyle properties. These formative experiences shaped his passion for service excellence, brand integrity, and building high-performing teams.
Haas joined Concord Hospitality in January 2018 as part of the Hyatt Centric Brickell opening team. Having been with Concord Hospitality for over eight years, Craig is thrilled to continue working alongside some of the industry’s brightest minds as Concord Hospitality upholds its reputation for exceptional service and continues to be recognized as one of the best places to work.