David Rockwell names Greg Keffer partner

As a partner, Greg Keffer’s responsibilities will expand to cover staff development and firm-wide areas of growth.

David Rockwell, founder and president of Rockwell Group, and Shawn Sullivan, partner, have appointed Greg Keffer as the company's newest partner, effective immediately.

Keffer, who joined Rockwell Group in 2012, will continue to serve as studio leader of his 35-person team, and lead architecture and interiors projects, including hospitality, luxury residential, workplace environments and cultural projects in North America, South America, Europe, Asia and the Middle East.

As a partner, Keffer’s responsibilities will expand to cover staff development and firm-wide areas of growth. His current projects include Nobu Downtown (New York), Union Square Cafe and Daily Provisions (New York), Warner Music Group Headquarters (Los Angeles), Moxy Miami, Hotel EMC2 (Chicago), W Madrid, Brightline train stations (Miami, Orlando, West Palm Beach, and Ft. Lauderdale), Battersea Power Station (London), 111 Murray (New York), House 39 (New York), 15 Hudson Yards in collaboration with Diller Scofidio + Renfro (New York), One Grant Park (Chicago), and MGM Cotai (Macau).


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Keffer’s past projects at Rockwell Group include NeueHouse New York and NeueHouse Hollywood, William Morris Endeavor | IMG (New York), the Fairmont Le Château Frontenac (Québec City), The Time Hotel (New York), Chefs Club (New York), 605 Third Avenue (New York), Sky (New York), and Station House (Washington, DC).

Prior to joining Rockwell Group, Keffer served as design director at Jeffrey Beers International and was a principal at STUDIOS Architecture.

Honors and recognitions received include the 2017 NYCxDESIGN Award for Nobu Downtown (Winner) and Union Square Cafe (Finalist), the International Interior Design Association (IIDA) Award for NeueHouse Hollywood (2017), Interior Design Best of Year Award (Office: Co-Working) for NeueHouse, Interior Design Make It Work Award for NeueHouse New York (2015), NeueHouse Hollywood (2016) the International Design Awards (Bronze) for NeueHouse New York (2014), Contract Magazine’s Annual Interiors Award for NeueHouse New York (2014), Hospitality Design Placemaking Award for Chefs Club, Industrial Design Excellence Award (IDEA) for Bistro Le Sam (2015).

Keffer holds a Bachelor of Arts degree in Architecture and a Bachelor of Science degree in Environmental Design from Ball State University.

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