GreenTree Hospitality Group, a U.S. hotel owner, operator and franchisor of GreenTree Inn, promoted Amanda Saye to VP of franchise operations.
Saye joined GreenTree in 2016, tasked with leading the hotel brand’s marketing strategy and development efforts throughout the U.S., including the successful launch of its GiveBack Rewards loyalty program in 2017. In addition, Saye completed a full web redesign and launch of its hotel brand website, implementing all print and digital promotions, managed the day-to-day and fulfillment of its loyalty program, developed all property marketing collateral and led its public relations and communications efforts.
"Amanda has been an integral part of launching and moving forward the GreenTree franchise operations in the United States," Kevin Brooks, managing director at GreenTree Hospitality Group, said in a statement. "Her new role reflects our confidence in her vision for the GreenTree brand and her commitment to our guests, franchisees, and team members.”
The VP of franchise operations will serve as the primary leader within the franchise vertical. In her new role, Saye will provide overall leadership for the corporate franchise operations team to facilitate the continuing effort of delivering outstanding systems, support and service to its franchisees. Saye will support the day-to-day hotel operations within GreenTree, franchise on-boarding, systems, brand standards and governance, marketing and franchise relationships.
“As we continue to grow the GreenTree footprint across the country, Amanda's organizational and leadership skills will serve our stakeholders well. Under her leadership, in the franchise operational area, we look forward to more great things from her and for the US GreenTree operations,” Brooks said.
“It really is an exciting time to be a part of GreenTree and watch the brand continue to grow. I am eager to lead the franchise team and continue to enhance the support and services we provide to both our franchisees and guests alike," Saye said in a statement. “We have a well-rounded group with a great deal of experience and commitment. I look forward our continued efforts and further developing our team, offerings, and growing within the organization.”
Before joining GreenTree Hospitality Group, Saye successfully launched new brands. Saye also has experience in data analysis, market segmentation and developing effective tactics that aligned with the growth of the organization and business objectives, ultimately producing viable, revenue-generating strategies. She is an active board member and currently serves as VP for the Hospitality Sales and Marketing Association International, Arizona Chapter.