Domestic and international hotel brand management firm HMG Hospitality added Ruth Ormsby to the company’s team of hotel professionals. As VP of development, Ormsby is positioned to expand the company’s roster of national hotel clients by focusing on the team’s proficiency at applying in-depth local market intelligence to major hotels’ brand marketing and property management.
“With more than thirty years of experience in hotel management, HMG has a long-standing track record of maximizing the value of every hotel it operates by driving bottom line results,” Ormsby said in a statement. “Our hotel management team is big enough to win approval by major brands like Marriott and Hilton, but small enough to provide owner-centric, personalized service that incorporates local market intelligence into managing each market.”
According to HMG Hospitality president James Oddo, established hotel companies have been creating new brands each year to accommodate developers’ demand for new products in their regions and counter the effects of new competition for market share.
“We are helping these companies navigate through an increasingly competitive and complicated landscape,” Oddo said in a statement. “The trend for years has been moving away from cookie cutter hotels and revamping brands to be more experiential, specific-to-the-market hotels and service. That’s where HMG Hospitality’s team thrives.”
Ormsby brings more than 25 years of hospitality experience to HMG Hospitality. Since graduating from the Cornell University School of Hotel Administration with a masters in professional studies, she has directed business-development programs for major national and international companies, including Regent International, Carlson Rezidor Hotel Group, Choice Hotels, Red Roof Inns and Holiday Inn. Ormsby has spearheaded company growth through franchise contracts, management contracts, joint ventures and real estate acquisitions.
For five of the past eight years, she raked among the top two revenue producers for Carlson Rezidor Hotel Group. During her time with Red Roof Inns, Ormsby implemented and oversaw the company’s new national franchise sales strategy, resulting in 90 franchises sold in 18 months. The value created by this franchise program was the impetus behind Red Roof Inns being acquired by Accor from Morgan Stanley in 1999.