Jean-François Ferret named CEO of Small Luxury Hotels of the World

The ABaC Restaurant and Hotel in Barcelona, Spain, a member of Small Luxury Hotels of the World. Photo credit: Small Luxury Hotels of the World

Small Luxury Hotels of the World, a collection of more than 500 independently owned hotels in more than 80 countries around the world, appointed Jean-François Ferret as CEO effective September 2018.

Jean-François Ferret. Photo credit: Small
Luxury Hotels of the World
Based in the company’s London headquarters, Ferret will take responsibility for SLH’s international teams, and will lead the strategic direction of the brand’s portfolio.  

Ferret most recently worked at the French association Relais & Châteaux, where he held the position of CEO for more than six years. During his tenure, he increased brand awareness and international sales, and developed a new digital platform for the company. Before this he was the director general of Hertz France, and prior to that he was the managing director and president of Manpower France.  

During his 30 years of experience, he also held travel and hospitality positions as deputy managing director of American Express Travel, managing director of Thomas Cook, SVP of Thomas Cook and CFO of Compass Group.  


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A graduate of the ESSEC Business School in France, Ferret is fluent in French, English, German and has also studied Russian and Japanese.  

“I am very pleased to welcome Jean-François Ferret as CEO. His experience and talent will enable the organization to take another step forward in developing the activities of our hotel members and to grow the SLH brand internationally,” Jérôme Tourbier, president of the advisory board of directors of Small Luxury Hotels of the World, said in a statement. “His knowledge and expertise within the travel, hospitality, luxury and technology industries are key assets needed within the fast changing and developing global landscape.”  

“Small Luxury Hotels of the World has gone through significant change in the last few years and I look forward to leading the talented international teams in further strengthening the brand’s operations and global footprint,” Ferret said in a statement.

Ferret replaces Filip Boyen, who resigned from his position at SLH after three years.

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