Karisma appoints Diego Jaramillio to general director of Latin America

The Irotama Resort in Santa Marta, Colombia. Photo credit: Karisma Hotels & Resorts

Karisma Hotels & Resorts, a luxury hotel collection that owns and manages properties across Latin America, the Caribbean and Europe, appointed Diego Jaramillio as the new general director of Karisma Latin America. Jaramillio brings more than 20 years of professional experience to his position, where he will play a role in Karisma’s expansion throughout the region.

Diego Jaramillio. Photo credit: Karisma Hotels & Resorts

As a part of Karisma Hotels & Resorts’ global growth, the company led the opening and expansion of Allure Hotels by Karisma in Colombia and recently announced a strategic alliance with the Irotama Resort on Pozos Colorados Beach in Santa Marta, Colombia. Under Karisma’s management, the Irotama Resort will undergo a full renovation of all its guestrooms.

“We are proud to announce Diego as general director of Karisma Latin America,” Sasa Milojevic, president of hotel operations and CEO of the Mexico and Caribbean region, said in a statement. “With more than two decades of background and a deep understanding of development within Latin America, Diego brings exceptional experience and passion to his role. We are confident that he will be an integral part of Karisma’s continued growth in the region.”

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As general director, Jaramillio will oversee expansion across Latin America with brands such as Margaritaville and Nickelodeon. In addition to driving development of new hotels in the region, he will lead sales and marketing strategies to drive Latin America-based guests to Karisma’s existing portfolio, including El Dorado Spa Resorts, Azul Beach Resorts, Generations Riviera Maya, Karisma Villas, Allure Hotels, Hidden Beach Resort and Nickelodeon Hotels & Resorts Punta Cana.

“Karisma has established itself as a global leader in hospitality,” Jaramillio said in a statement. “I am delighted to join this accomplished organization and to build upon the impressive partnerships and portfolio of esteemed properties already in place. I look forward to supporting the forthcoming openings and identifying new opportunities for Karisma’s world-class hotel brands to have a presence in Latin America.”

Before joining Karisma Hotels & Resorts, Jaramillio honed his skills as chief financial officer of Hoteles Decameron in Bogota, Colombia. Having worked for Colombian companies since 1995, Jaramillio brings with him a wealth of experience in the Latin America market. He holds a master of business administration from Inalde Business School.

Karisma Hotels & Resorts’ growth plans include the opening of Nickelodeon Hotels & Resorts Riviera Maya in 2019 and the first-ever Margaritaville by Karisma in 2020. Karisma now has 32 properties within its portfolio, surpassing its goal of owning and/or operating 30 hotels around the world by 2020.

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