Kerzner International, the company behind the Atlantis and One&Only brands, has announced new leadership.
As the company's new chief operating officer, Philippe Zuber will lead the operations of all Kerzner resorts, including the flagship Atlantis, The Palm in Dubai; the recently opened Atlantis, Sanya in China; the entire One&Only collection; and Mazagan Beach & Golf Resort in Morocco.
In his new role, Zuber will be "integral" to the continued strategic growth of the company as its hotel footprint continues to expand. Zuber will also focus on the portfolio’s food-and-beverage concepts, leading new destination dining experiences, entertainment and partnerships with chefs.
Zuber joined the company in 2015 as president and COO for One&Only Resorts, where he helped push the brand beyond beach resorts to include nature resorts, urban resorts and One&Only Private Homes. He also led the multimillion-dollar renovation of the One&Only Le Saint Géran in Mauritius, as well as the opening of One&Only’s second nature resort, One&Only Nyungwe House in Rwanda. He was responsible for improving the wellness experience at the resorts with the introduction of an exclusive global partnership with health, wellness and beauty brand Chenot.
Brett Armitage has been promoted to the newly created position of chief commercial officer, where he will lead all commercial functions of Kerzner International, overseeing global revenue, distribution, communications, marketing and sales. He also is responsible for the launch and integration of new resorts as Atlantis and One&Only continues to grow around the world.
Joining Kerzner International in 2007, Armitage launched the Atlantis, The Palm in Dubai. In 2013, his role expanded to oversee the entire portfolio, leading Atlantis and One&Only Resorts worldwide and driving the integration of new resorts into the Kerzner sales structure.
Working in global sales at the company, Armitage introduced new ways of working including "intelligent, innovative technology," building a commercial culture and nurturing relationships around the world.
“As we continue to strategically grow our existing portfolio, I am incredibly pleased to have such experienced executives to support our operations and commercial disciplines,” Kerzner International CEO Michael P. Wale said in a statement. Both executives report directly to him. “Philippe and Brett have been integral to the ongoing success of Atlantis and One&Only resorts around the world. Their leadership will make us more nimble and efficient with our existing portfolio, driving financial performance and preparing our business for future focused growth.”