Omni Hotels & Resorts appoints new CMO

Omni Hotels & Resorts appointed Michael Innocentin its new chief marketing officer. Innocentin will oversee the planning, development and execution of all brand marketing initiatives, including advertising, public relations, social media, the website, and digital campaigns. Additionally, he will direct Omni's customer engagement and Select Guest Loyalty programs. He will report to Jeff Doane, Omni's Chief Commercial Officer.

"I'm excited to join Omni because of its commitment to exceptional guest experiences and its diverse portfolio of hotels & resorts," Innocentin said in a statement. "I look forward to collaborating with the team to create innovative campaigns that showcase the brand's distinct offerings that resonate with the guest. My focus will be on developing a comprehensive marketing strategy that aligns with our financial and branding objectives, delivering exceptional results and elevating our brand."

Before joining Omni, Innocentin was the SVP, commercial projects at Fairmont Hotels. He has also held various leadership positions at Accor, including SVP of marketing, North America and VP, e-commerce and digital, North America.

In these roles, he has overseen marketing and digital strategies across multiple brands and geographies. He developed pre-opening strategies and marketing plans for key hotel openings, launched experiential campaigns, and managed digital marketing, e-commerce, and online reputation management. He has also worked on loyalty, partnerships and retail experience for the Fairmont brand.

"I have had the opportunity of working with Michael in the past and am always impressed by his creativity and passion for innovation," Doane said. "With his extensive background in hospitality sales and marketing, he brings a wealth of experience and amazing ideas that I know will help us elevate our marketing to a new level. I'm particularly excited about his enthusiasm for creating unique, data driven campaigns that will truly reflect our brand's personality and drive revenue growth."