Oxygen Hospitality Group names Yaron Ashkenazi CEO

The Ivy Palm Resort in Palm Springs, Calif., the first property in Oxygen Hospitality Group's portfolio. Photo credit: Ivy Palm Resort

Oxygen Hospitality Group, a U.S. hotel real estate investment and management company, appointed international hotelier Yaron Ashkenazi CEO. Oxygen Hospitality will acquire, renovate and manage a portfolio of branded and independent hotel assets in the Sun Belt and other U.S. destinations. The company is headquartered in Phoenix.

Yaron Ashkenazi. Photo credit:
Oxygen Hospitality Group
Ashkenazi joins Oxygen Hospitality from GCH Hotel Group in Berlin, where he most recently served as CEO for the country’s second largest hotel-management group. Notably, Ashkenazi managed and repositioned an extensive portfolio of 120 hotels with 15,000 rooms in Germany, Belgium and Austria, welcoming more than 3 million guests annually, and employing 3,300 people. Hotel brands under his management included Wyndham, Tryp by Wyndham, Days Inn, Radisson Blu, Best Western, Mercure, Ibis, Crowne Plaza and Holiday Inn. His proven operational and financial performance resulted in leading the company to become the largest management company of Wyndham Hotel Group properties in Europe. 

In this most recent CEO role, Ashkenazi positioned his group of hotels as “AAA" in the Treugast Investment Ranking. He positioned the GCH Hotel Group in the market as a professional, independent service provider of management services and also caused a sensation in 2016, when his company became the first hotel management company in Europe to have a virtual reality website. He is a frequent speaker at conferences on leadership and operations development within the hospitality industry. Ashkenazi, a native born Israeli, began his 29-year hospitality leadership career in Tel Aviv. He holds a degree from Technion – Israel Institute of Technology in hotel, motel and restaurant management and a bachelor’s degree from The Hebrew University in Jerusalem. 

“The opportunity to use the knowledge and lessons learned from decades within the hospitality industry and become an owner and co-founder, is a lifelong aspiration that has come to fruition,” Ashkenazi said in a statement. “All guests will get an unforgettable experience across our properties as we will strive to create loyalty among guests, partners and investors.”

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Ashkenazi’s vision for Oxygen Hospitality is centered on repositioning attractive, value-driven assets into properties where guests are welcomed into an authentic, lifestyle-centered atmosphere filled with local immersion, service and food.

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