Peachtree names new chief operating officer

Peachtree Group has appointed Melissa Ross Smith as its new chief operating officer. In her new role, Smith is responsible for the overall performance, strategy and organizational development of Peachtree and its operating businesses. She will report to Greg Friedman, managing principal and CEO, and will be a key executive team member.

"As Peachtree continues to evolve, improving our foundational processes is imperative to the future growth of our business," Friedman said in a statement. "Melissa is an excellent complement to our team as she has an exceptional blend of leadership, vision and execution needed to be Peachtree’s COO."

Before joining Peachtree, Smith held several high-level positions at renowned organizations, most recently as managing director for OS National. In that role, she managed more than 250 professionals and was responsible for evaluating performance management systems and devising improvements to strengthen controls and optimize results.