Omni Hotels promotes former chief marketing officer to president

Omni Berkshire Place. Photo credit: Omni Hotels & Resorts

Omni Hotels & Resorts promoted Peter Strebel, a more than 30-year veteran of the hospitality industry, to president of the company effective immediately. The former chief marketing officer and SVP of sales has been appointed to the role after providing 20 years of senior leadership to the brand.

Peter Strebel. Photo credit: Omni Hotels & Resorts
As president, Strebel will work with teams to continue to enhance guest service at Omni Hotels properties, as well as oversee the growth and expansion plans the brand has in the pipeline.

“Peter’s commitment and passion for the brand will position him as a solid leader for the organization,” Blake Rowling, president of TRT Holdings, parent company of Omni Hotels & Resorts, said in a statement. “With his operational management expertise and keen attention to building brand awareness, he will continue to lead Omni down the path of great success.”

In his previous role as chief marketing officer and SVP of sales, Strebel was charged with driving business development strategies to increase revenue and capture market share for the luxury hotel brand. As part of the company’s multichannel marketing operations, Strebel oversaw several departments including revenue management, global sales, e-commerce, customer loyalty, the reservations call center, branding, advertising, communications, web and digital marketing and market research.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

Before this role, Strebel was SVP of operations for Omni and oversaw the development of brandwide property standards and other operational areas for the luxury hotel brand’s growing convention center collection and resort portfolios. He also worked directly to support state-of-the-art hotels such as the Omni Atlanta Hotel at CNN Center and Omni Nashville Hotel — connected to large-scale convention centers. In addition, he oversaw properties including the Omni Parker House in Boston and the Omni Berkshire Place in New York City, as well as resorts such as The Omni Homestead Resort in Hot Springs, Va., and Omni Mount Washington Resort in Bretton Woods, N.H.

A long-term Omni veteran, Strebel rejoined Omni in 2009 as area managing director and GM of the company’s property in midtown Manhattan, the Omni Berkshire Place. In his role, he oversaw all marketing, sales and operational aspects of Omni properties in the Northeast. From 2001 to 2009, Strebel served as EVP and chief marketing officer for the Wyndham Hotel Group, and was promoted to president of the company before returning to Omni.

Strebel serves on the board of directors for the Global Hotel Alliance. He graduated from Hofstra University with a bachelor of business administration.

Suggested Articles

In-room entertainment has been evolving rapidly as technology changes the way travelers expect to be entertained.

The latest Cornell Hotel Sustainability Benchmarking Index, undertaken by Greenview, examined the industry’s consumption of energy, water and carbon. 

Guests at the Synergy Chelsea can scan a QR code on a Volara-powered Google Nest Hub to access menus for delivery from Butler Hospitality kitchens.