Hospitality technology company Prism appointed Brooks Crowley vice president of acquisitions, Prism upmarket. In this role, Crowley will lead the company's acquisition strategy for upmarket hotels, starting with the East Coast market, across Prism's premium hospitality brands. He will work with the company’s senior global leadership team to build and expand PrismPrism’s operated hospitality platform across the U.S.
The appointment supports Prism’s expansion in the US upmarket segment, where the company operates The Dutch and Court Square in Long Island City (Queens), New York, and The Louie Hotel in New Orleans.
Crowley has more than 15 years of New York City hospitality and commercial real estate experience to Prism. He has held senior roles at Capstone Equities, Sonder, The Olayan Group, Harbor Group International and The Durst Organization. During his tenure at Sonder, he sourced and closed multiple units across NYC and the East Coast.
"Brooks brings a rare combination of institutional real estate and hospitality operating expertise. His track record closing complex transactions in one of the world's most competitive markets will be instrumental as we execute our upmarket strategy,” Prism Global CEO Ankit Tandon said in a statement.
Crowley holds a Master of Science in Real Estate Development from Columbia University.