Rockbridge appoints new asset management leader

Rockbridge appointed Marcos Casillas to managing director of asset management for the company. He reports to Jordan Hansell, president of Rockbridge.

Marcos Casillas

As managing director of asset management, Casillas will primarily focus on creating value for the company’s investors through maximizing the operational performance of the company’s hospitality portfolio.

“I am very pleased that Marcos has joined our team to lead our asset management group,” Jim Merkel, CEO of Rockbridge, said in a statement. “As our business grows, we continue to add talent and execution capability to the team. Marcos fits the Rockbridge culture which is an important consideration in our recruitment and hiring process. His success and background are unique, and his breadth of experience will help us create results for our investors and team.”

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Casillas has a long career in asset management, real estate investment and operations. He has successfully managed complex asset types including full and select service, independent and branded hotels and high profile resort destinations in a variety of different markets. Many of his assignments have included repositioning efforts that involved brand/management changes, renovations, and destination marketing.

Casillas led the portfolio asset management and acquisition functions for several real estate investment firms including Trinity Hotel Investors. Additionally, his career includes experience with the Woolley Hotel Company, where he led operations and asset management which included a mix of three-to-five-star independent, luxury resorts, branded hotels and independent select service hotels.

“I am thrilled to join an organization that is as successful and well respected as Rockbridge,” Casillas said in a statement. “I look forward to applying my skills, experience and industry knowledge to help the company continue to excel as an industry leader.”

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