Rosewood Hotel Group appoints new corporate director of digital marketing and transformation

Rosewood Hotel has taken on Starwood Hotels & Resorts' Karl Bieberach-Dielman as CDO of development.
The Carlyle, a Rosewood Hotel, New York
Timothee Semelin, Rosewood Hotel Group

Timothee Semelin has been appointed corporate director of digital marketing and transformation for Rosewood Hotel Group. In his role, Semelin will be responsible for building the hotel group’s digital culture and exploring emerging trends in the technology space to enhance the digital guest experience. 

Semelin brings more than 10 years of experience in sales and marketing strategies, with a focus on partnership marketing within the digital space. Prior to joining Rosewood Hotel Group, Semelin was regional account director for marketing solutions in China, Hong Kong and South Korea at LinkedIn. Previously, he served as VP of sales and marketing at YouFu Media in China and client director at Posterscope China, part of Dentsu Aegis Network China.

A native of France, Semelin holds a Bachelor’s degree from the University of International Business and Economics in Beijing. He also speaks French, Mandarin and English. “His vast knowledge and experience within the Asia market will complement our portfolio’s expanding footprint in the region,” Thuy Tranthi Rieder, GVP of sales and marketing of Rosewood Hotel Group, said in a statement.


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Rosewood Hotel Group operates a portfolio of 58 hotels in 17 countries across three brands: Rosewood Hotels & Resorts in North America, Caribbean/Atlantic, Europe, the Middle East and Asia, New World Hotels & Resorts in China and Southeast Asia and Pentahotels in Europe and Asia. The company  has a target of 120 hotels open and operating by 2020.

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