Meyer Jabara Hotels recently hosted its annual Executive Session, where more than 120 general managers and directors of sales met to discuss strategy, performance and operations.
During the four-day meeting, more than two-thirds of attendees indicated they expect favorable business conditions in the year ahead, based on internal polling conducted onsite. The Danbury, Conn.-based owner/operator said it expects to announce additions to its portfolio in the next 90 days as it continues to pursue growth through acquisitions and other deal structures.
“It’s a wonderful indicator of where we are as an industry and as a company,” Justin Jabara, president of Meyer Jabara Hotels, said in a statement. “Our teams are energized, focused and optimistic about what’s ahead for both the industry and our company.”
Discussions during the session focused in part on the role of artificial intelligence across hotel operations, sales and corporate functions. Company leadership said AI tools are being used to support decision-making, improve efficiency and allow staff to focus more on guest-facing responsibilities.
“At its core, AI is giving our teams more time to focus on the work that drives results, such as engaging with guests, supporting associates and making faster, better-informed decisions,” Jabara said. “That’s where we’re seeing the most immediate and meaningful impact.”
According to the company, property-level applications include tools that provide real-time operational and market insights, while sales teams are using AI to streamline prospecting and reduce research time.
The company also examined the potential impact of AI on hotel distribution. Brad Brewer, chief AI officer at Agentic Hospitality, presented on “agentic” distribution models, which use AI-driven platforms to connect hotels directly with travelers.
“Rather than relying on third-party intermediaries, agentic distribution enables hotels to connect directly to AI-driven platforms, capture guest intent in real time and convert those interactions into direct bookings while maintaining control of pricing, inventory and guest relationships,” noted Brewer.