Keyword: Global Hotel Alliance
The collection of five hotels will join the Global Hotel Alliance early next year.
While the company now has a stake in the GHA, Corinthia has been one of the Alliance's member brands since 2014.
The $3.2 million investment represents a 10-percent share of the GHA.
Tivoli has taken over operations at this Doha hotel as part of the group's Qatar expansion.
The Discovery loyalty program is growing by 250,000 new members each month, and this month will hit the 10-million-member milestone.
Eight industry heads met at the NYU Investment conference to talk about the evolution of independent hotels.
Hotel alliances, similar to airlines, could be necessary for brands to survive in a tech- and distribution-driven hotel industry.