United Arab Emirates-based Global Hotel Alliance has launched its Green Collection, bringing together nearly 200 hotels, resorts and palaces operated by GHA hotel brands that are demonstrating their commitment to protecting people and the planet.
Every Green Collection property has attained at least one certification from a globally recognized environmental organization, with EarthCheck, Green Growth 2050, Green Key and Green Globe among the 15 leading certification bodies represented, and each requiring hotels to meet the highest international standards for sustainability initiatives and performance, with regular third-party audits conducted to retain certification.
Achieving certification demonstrates a hotel’s long-term pledge to upholding these standards, with each Green Collection property being a pioneer of practices that preserve the natural environment and benefit local communities in the destinations where they operate.
“Across GHA’s 800 properties from 40 brands, located in 100 countries around the globe, there are some world-class examples of practices and initiatives with a positive environmental and social impact, and we are incredibly proud of these efforts, which we celebrate with the launch of Green Collection,” GHA CEO Chris Hartley said in a statement. “It also helps travelers, including the 24 million members of our GHA Discovery loyalty program, to make more informed travel decisions based on their values and priorities, which today include hotel sustainability credentials and treading as lightly as possible in the destinations they visit.”
Green Collection accounts for 24 percent of the GHA Discovery portfolio and represents half of its brands, from midscale to high-end, including Anantara Hotels, Resorts & Spas; Avani Hotels & Resorts; Capella Hotels & Resorts; Corinthia Hotels; Elewana Collection; Glo Hotels; JA Resorts & Hotels; Kempinski Hotels; Marco Polo Hotels; NH Hotels; NH Collection; nhow; Niccolo Hotels; Oaks Hotels Resorts & Suites; Pan Pacific Hotels & Resorts; Patina Hotels & Resorts; ParkRoyal Collection; ParkRoyal; Sukhothai Hotels & Resorts; Outrigger Resorts & Hotels; and The Set Collection.
Many GHA brands have achieved certification for every property in their portfolio or are well on their way to attaining this goal, with examples including Elewana Collection, GLO Hotels, JA Resorts & Hotels, Kempinski Hotels, Capella Hotels & Resorts and Outrigger Resorts.