Keyword: Preferred Hotels and Resorts
As hotel loyalty programs become increasingly ubiquitous, companies must remain dynamic to keep existing customers and attract new ones.
Slated to open in the spring in Leicester Square, The Londoner will have 350 rooms and suites.
Slated to open in winter 2021, the Pendry Park City in Utah will include a rooftop pool and bar, a spa and more than 7,000 square feet of meeting space.
To meet travelers’ demands, owners and operators are looking at consumer desires through a new lens.
The rooms were designed by Hirsch Bedner Associates while the public spaces were overseen by Brooklyn-based Dutch East Design.
The new additions range from boutique to large-scale properties and represent six continents.
On the final day of IHIF in Berlin, six hospitality CEOs gathered to discuss customer satisfaction and collaboration in different sectors.
TheI Prefer Alliance allows independent hotels and regional brands to offer the I Prefer Hotel Rewards program to members of their loyalty programs.
Shutters on the Beach and Hotel Casa del Mar, two neighboring hotels in Santa Monica, add more than 300 guestrooms to Preferred's portfolio.
Ahead of IHIF, Ueberroth shared her insights on how her company is adapting to new demands and where it will grow in the future.