Keyword: The Red Collection
The Red Collection and HomeTowne Studios are helping the franchisor gain ground, attracting new guests and owners.
As the upscale-economy chain rolls out its soft and extended-stay brands, the company remains cautious about growth for growth's sake.
Red Roof Inn, tired of being left out of New York City's lodging scene, recently opened its first hotel in the city, with two more on the way.
One of the new Red Collection hotels is open in Times Square and two more are scheduled to open later this year in Brooklyn.
Vendian Capital Management owns the 125-room hotel, which is managed by Packard Hospitality Management.
The St. Clair Hotel’s 208 modern, amenity-filled rooms have been revitalized, renovated and upgraded.
In contrast to competing soft brands, the Red Collection will cater to the “upscale economy to midscale unique” sector.
The first hotel in the collection is the St. Clair Hotel, a property located in downtown Chicago, set to open in 2018.