Aiden by Best Western opens brand's first U.S. hotel

Aiden by Best Western @ Austin City Hotel marks the brand's first U.S. location. Photo credit: Best Western Hotels & Resorts

Aiden by Best Western, described as the company’s “modern, suburban boutique brand,” has opened its first U.S. location, in Austin, Texas. The Aiden by Best Western @ Austin City Hotel’s opening comes a little over eight months since Best Western Hotels & Resorts introduced the upper-midscale brand at last year’s Lodging Conference.

The new 158-room Austin hotel features an outdoor swimming pool, a fitness facility and a 24-hour laundromat. Its food-and-beverage program includes complimentary hot breakfast and an onsite restaurant and bar serving Southwestern cuisine and, six days a week, hosting live music.

“Austin is the perfect fit for the first Aiden in the U.S. With the fun and youthful vibe the city is known for, it’s a perfect complement to the cool and laid-back personality of the Aiden brand,” Debbie Simmons, general manager of Aiden by Best Western @ Austin City Hotel, said in a statement.