Aman launches lifestyle brand

Aman's new lifestyle brand, Janu (Aman Janu)

Aman Resorts is to launch a lifestyle brand called Janu, with three sites opening under the new flag in 2022.

The company said that Janu - Sanskrit for ‘peace’ -  would “deliver harmony through the dynamic balance of opposites”.

Aman's chairman & CEO Vladislav Doronin, said: "The overlap between Aman and its sibling is mutually beneficial; together they offer a total solution for the fluctuating needs and desires of today's global travel cognoscenti. We saw a white space in the market, and we want to push the hotel industry into a new sphere. What with today's modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kick-starting human interaction again."

Janu has three hotels under construction: Montenegro (2022), Al Ula in Saudi Arabia (2022) and Tokyo (2022), as well as a pipeline of future hotels. Janu Montenegro will be the first hotel to incorporate the brand’s serviced residence concept.