Choice Hotels International joined Fillmore Capital Partners and Fillmore Hospitality to celebrate the opening of the Cambria Hotel Los Angeles - LAX yesterday.
The property leads the Cambria brand’s expansion in California and is the first of several projects Cambria has planned in the Los Angeles area. The hotel brand has plans to open five additional Cambria hotels in the area: LA Live in the downtown area, LA Spring Street, Anaheim, Glendale and Calabasas. The brand also has agreements to develop future hotel properties in Napa and Sonoma.
To commemorate the opening, brand representatives and guests celebrated with a ribbon cutting, local craft wine and California cuisine. Speakers and dignitaries included officials from the mayor’s office of Manhattan Beach and Hawthorne, as well as the El Segundo Police Department; Janis Cannon, Choice Hotels SVP of upscale brands; and Ron Silva, president and CEO of Fillmore Capital Partners, who discussed the impact of this new hotel and its appeal to business and leisure travelers.
“With the opening of the Cambria Hotel Los Angeles – LAX, the brand now reaches coast-to-coast in the United States’ top markets. Soon our presence will expand tremendously on the West Coast, with a particular focus in the LA area,” Cannon said in a statement. “This Los Angeles-LAX property offers convenience to local businesses and attractions, an aesthetic matching the stylish landscape of the city, and indulgences that allow guests to treat themselves on the road. This hotel is designed for the needs of today’s modern traveler and truly represents the best of the Cambria brand, which is such a key component at Choice Hotels. More importantly, Fillmore has been an outstanding collaborator in helping bring this property to fruition.”
Choice worked with Fillmore Hospitality, a management company that provides development, investment and property management services to owners of hotels and resorts throughout North America, on this project.
“We’re elated to open another great Cambria property and be a part of this milestone as the brand expands to the west coast. This is the perfect illustration of how far our relationship has come,” Silva said in a statement. “We are eager to help Cambria continue to expand in key markets, such as New Orleans and Nashville, following our recent openings in Southlake, Texas, and Chicago’s Magnificent Mile.”