Choice's Cambria brand gains ground with openings, groundbreakings

Choice Hotels International opened two Cambria Hotels in Austin, Texas, and Lake Placid, N.Y., and broke ground on two others in October.

The recent additions to the Cambria Hotels portfolio join four other properties previously opened this year and add to the 14 percent growth the brand has seen this year.  

The new destinations include:

  • Cambria Hotel Austin Downtown. Located in Austin's downtown area, this 15-story, 212-room hotel joins the Cambria Hotel Austin Airport and Cambria Hotel Austin Uptown. The hotel is close to the city’s Rainey Street Historic district, the Austin Convention Center and the University of Texas at Austin. 
  • Cambria Hotel Lake Placid - Lakeside Resort. This three-story, 185-room lakeside resort is a conversion of a former Quality Inn. Drawing local-design inspiration from the area, the resort is close to the Lake Placid Olympic Center and Main Street attractions.

Cambria Hotels broke ground on two additional properties in the Dallas-Fort Worth area in October; the Cambria Hotel Fort Worth and the Cambria Hotel Northlake. Both are expected to open in summer 2025, adding to Cambria Hotels' lineup of eight Texas properties.

Choice Hotels recently hired Indy Adenaw as senior vice president and general manager, upscale brands to grow Choice's upscale portfolio of eight brands. Adenaw has both led the turnaround of, and the launch of, several hotel brands. Joining Adenaw in helping to strengthen the brands for consumers and developers alike is Alexandra Coleman, vice president, upscale brand management; and Patrick Curran, director of food & beverage, upscale brands. SVP of Upscale Development Mark Shalala continues to lead development across the segment and is joined by Marissa Ballan, Choice's new head of development for the Radisson Blu brand.

“Cambria owners and developers are providing a superior product for guests, and this continued expansion for the brand should signal Choice accelerating into a new level of competition within the upscale segment,” Shall said in a statement. “We look forward to providing even more top-notch lodging options for guests to enhance their travel adventures."

Choice has 60 Cambria Hotels open around the country and an upscale portfolio of eight brands, including Radisson Blu, the Ascend Hotel Collection, Radisson and Radisson Individuals with hotels around the world.