IHG (InterContinental Hotels Group) officially opened its first Avid Hotels property with the 87-room Avid Hotel Oklahoma City-Quail Springs.
IHG’s newest mainstream hotel brand was created to meet the needs of an estimated 14 million travelers who are currently underserved in this $20 billion market segment. The brand was designed with input from both target consumers and an owner advisory board of IHG hotel owners.
Avid Hotel Oklahoma City-Quail Springs is owned and operated by Champion Hotels, the largest privately-owned hotel operator in the USA. This first hotel opened 199 days after it began development. Every Avid Hotels property is slated to be a new-build hotel.
“Opening our first Avid Hotels property less than a year after the brand launch is an important milestone for IHG," Elie Maalouf, CEO, The Americas at IHG, said in a statement. "We worked closely with our owner advisory board, including leading owners such as Champion Hotels, to develop a brand that is just right for both guests and owners. The strong momentum of avid hotels, with more than 130 hotel deals already signed across the U.S., Canada and Mexico, firmly positions the brand as a long-term driver of growth for IHG in the Americas.”
“We have been involved with the development of avid hotels from the very beginning and the IHG team listened to feedback from the owner advisory board to ensure the avid brand will be compelling for owners, and for travelers looking for a high-quality stay experience," Champ Patel, president of Champion Hotels. "Because of this, we believe in the strength of the avid hotels brand and are proud to open the first hotel in Oklahoma City.”