The Indigo Road Hospitality Group has opened The George Hotel, a 56-key boutique property in historic Georgetown, S.C. The George represents major milestones for both The Indigo Road and the city of Georgetown—it is the first hotel to open and operate on the city’s historic Front Street in more than 50 years, as well as The Indigo Road’s first property to open in the company’s home state of South Carolina. The hotel was developed by Winyah Properties and is operated by The Indigo Road.
Georgetown is the third-oldest city in South Carolina, as well as the state’s second-largest seaport. Close to Charleston and a beloved destination along SC’s Hammock Coast, Georgetown is known for its historic appeal and has been repeatedly recognized by USA Today as one of the country’s Best Coastal Small Towns. The city’s Front Street faces Winyah Bay, bringing a coastal charm to its downtown district.
Forty-two of the hotel’s 56 guestrooms are water-facing, making the most of its prime waterfront real estate. The design is inspired by the surrounding 18th and 19th century architecture and natural environment. The hotel also houses an eclectic collection of vintage and new bespoke furnishings, from historic fabrics and unique textures to whimsical paintings and items from local artists, all hand-selected and curated by Jenny Keenan Design.
The George’s amenities include The Independent, an ingredient-driven, seafood restaurant and raw bar showcasing the Lowcountry’s surrounding local fisherman, farmers, and purveyors, as well as the outdoor bar, Eliza’s, on-site event space, and a lawn that overlooks the bay.
“Our goal with any hotel is to always collaborate with and enrich the local community,” Steve Palmer, The Indigo Road's founder and chief visionary officer, said in a statement. “The George represents an incredible opportunity for Georgetown, especially because this is the first time this location has been home to a hotel in more than 50 years. We are already seeing the impact this property has on the Front Street district and tourism in the city as a whole.”