Hard Rock Hotel to debut in Swiss Alps by December 2017

The Spenglers Hotel Davos will be converted into the Hard Rock Hotel Davos.

With presence in over 70 countries across the globe, Hard Rock International is expanding its hotel portfolio to the Swiss Alps. Hard Rock has planned to open Hard Rock Hotel Davos with International Hospitality Service, the owner of Spenglers Hotel and Holsboer Residences in Davos, in December 2017. Private equity firm VIYM consulted IHS on the deal. 

The recently renovated 130 year-old Spenglers Hotel Davos will be rebranded as the Hard Rock Hotel Davos. Located in the highest city within Europe, which is also home to the World Economic Forum, the upcoming Hard Rock Hotel Davos is in the center of town near the train station, retail and dining options. The hotel is also close to attractions including ski lifts, museums, the city’s convention center, a golf course and Vaillant Arena. Hard Rock Hotel Davos will have 111 redesigned guestrooms, including 31 serviced one to three bedroom apartments. 

This year alone, Hard Rock International added numerous projects to its global development pipeline and opened new locations. “As Hard Rock continues to grow globally, the brand targets expansion in influential cities and resort destinations around the world, especially in Europe,” Dale Hipsh, SVP of hotels for Hard Rock International, said in a statement. 

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As part of Hard Rock International's global expansion strategy, the hotel operator signed its first hotel in Costa Rica with Sunwing Travel Group. The 294-guestroom Hard Rock Hotel Papagayo, Costa Rica is slated to open by early 2019.

In North America, Hard Rock completed its acquisition of Atlantic City, NJ's Trump Taj Mahal in early April of this year. The $375-million renovation and rebranding of the hotel into the Hard Rock Hotel & Casino Atlantic City will be complete in summer 2018. 

In February 2017, Hard Rock International launched the Hard Rock Japan branch to expand further through Asia by quadrupling its hotel stock in the region. Later that month, Hard Rock Hotels announced the debut of the brand in China for this summer with the Hard Rock Hotel Schenzhen in Mission Hills Centreville. 

In Europe, Hard Rock International also plans to develop the seafront 370-guestroom Hard Rock Hotel Malta—its third European resort. Opening in 2020, the hotel will be part of the db City Centre mixed-use development with Malta's Seabank Group.
In the Middle East, Cyprus' government and a consortium made up of Hong Kong's Melco International, Hard Rock International and local firm CNS Group agreed to develop what officials say will be the largest casino in Europe. The Limassol casino resort with a 500-room hotel is set for completion by 2020.

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