Hilton kicks off its Canopy brand in Iceland

(Canopy Reykjavik)

Canopy by Hilton, Hilton Worldwide’s lifestyle brand, and Icelandair Hotels opened the world’s first Canopy hotel in the city of Reykjavik.

Canopy by Hilton Reykjavik City Centre is located on Hverfisgata Street in Reykjavik.

“Reykjavik is unlike any other city on Earth. Its rich heritage and natural beauty perfectly align with the ethos of the Canopy by Hilton brand,” said Gary Steffen, global head, Canopy by Hilton. “We are thrilled to open the doors and begin greeting adventurous travelers searching for a unique experience to this city centre neighborhood in Reykjavik.”

Canopy by Hilton Reykjavik City Centre is designed as a natural extension of Hverfisgata Street, with local design influences and natural materials used throughout the hotel’s architecture and interiors. The hotel is surrounded by attractions such as Laugavegur, a street known for its shopping, eateries, and pubs, as well as the Harpa Concert Hall and Convention Center, and Old Reykjavik Harbor, which offers views of Mount Esja and the Hallgrimskirkja church.

Canopy by Hilton Reykjavik

Guests can taste Iceland’s Omnom chocolate on site, enjoy water naturally filtered by Icelandic lava, and have access to poets’ corner.

“Over one million foreign travelers visited Iceland last year*, and Reykjavik is an incredibly exciting and unique city to visit,” said Simon Vincent, EVP and president, Europe, Middle East and Africa, Hilton Worldwide. “The introduction of Canopy establishes a new home for discerning lifestyle travelers to Iceland, and we’re thrilled to build on our longstanding partnership with Icelandair Hotels.”

The property honors its musical beginnings with an LP library with records that can be played at any of the 10 on-property record players. From October through to March, guests can watch the Aurora Borealis or Northern Lights from near the hotel, as well as Iceland’s midnight sun during the summer months.

“With the support from Hilton Worldwide, as well as our Icelandic partners, this has become a distinguished property for Reykjavik,” said Magnea Thorey Hjálmarsdóttir, managing director, Icelandair Hotels. “We’ve changed the face of hospitality in Iceland with the Canopy lifestyle brand, and we look forward to welcoming visitors from around the world.”

The Geiri Smart restaurant is open for dinner for guests and locals. Lead chef enthusiast, Jóhannes Steinn Jóhannesson and sous chef enthusiast, Bjarni Siguroli Jakobsson, put their own spin on local offerings such as fresh fish and organic vegetables. Each morning, guests have two complimentary choices for breakfast; they can order an artisanal breakfast in the lobby area of Canopy Central, or have a Canopy Breakfast Bag delivered to their room. Each evening, Canopy Central runs complimentary wine and beer tastings, and guests can also grab a bite at the delicatessen, coffee shop or in the garden.

All 112 rooms and suites are designed to fit in with neighborhood culture. Shades of ocean blue and gray volcanic rock make the interior comfortable and invigorating – a true reflection of Reykjavik. The rooms have been decorated with fun, local twists, such as a Reykjavik Music Box.

A 24-hour fitness center is available, as well as event and meeting space for up to 50 people. The hotel provides complimentary bicycles for guest use, and enthusiasts can recommend local routes to explore the city and surrounding trails.