Hotel Zoe San Fisherman's Wharf reopens

Hotel Zoe San Francisco

Hotel Zoe San Francisco, Fisherman’s Wharf’s newest luxury boutique hotel, opened after the completion of the property’s multimillion-dollar reimagination, as well as the launch of its new San Francisco-themed programming.

Owned by Pebblebrook Hotel Trust and operated by Noble House Hotels & Resorts, Hotel Zoe’s grand opening marks the rebranding of its interior design, guestrooms and suites, courtyard space and the addition of Bar Zoe.

“The opening of Hotel Zoe will appeal to adventure travelers, by bringing an elegant and local experience to Fisherman’s Wharf,” Nikki Carlson, GM at Hotel Zoe San Francisco, said in a statement. “We are also excited to announce the launch of our new programming that will capture the true essence of Hotel Zoe and San Francisco.”

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

The hotel’s interior décor is designed by Paletteur, a San Francisco-based interior design firm specializing in hospitality projects and led by principals Gino Castaño and David Lasker. Guests will experience high-quality craftsmanship throughout the hotel, featuring a crisp, clean interior and exterior accentuated with warm-wood tones, linear elements and muted palettes. Guestrooms showcase glass framed showers, refined tiled floors, handcrafted stone bathroom vanities with polished chrome hardware and modern artwork adorns the walls. Additionally, the redesign includes hand-selected finishes such as marble, granite and wood.

Guestrooms at the Hotel Zoe San Francisco

The newly constructed Bar Zoe, located inside the hotel’s main lobby will offer guests a selection of small bites from Pescatore Restaurant & Bar, the on-property modern Italian restaurant, as well as its “Z” cocktail incorporating premium liquor and fresh local ingredients. Visitors can lounge in Hotel Zoe’s artisan-crafted outdoor courtyard with fireplaces and communal seating to relax and unwind, while also having access to a stunning 24-foot-tall metal sculpture, “Zoe,” designed by Shawn Man Roland.

The property’s most luxurious guestroom, the Hotel Zoe Suite, will have a private grand fireplace, creating a warm inviting experience on a cool and windy San Francisco evening. Guests will also receive champagne on ice, a sweet treat, a welcome amenity and a wood log for the fireplace. To encourage guests’ inner travelers, the Hotel Zoe Wanderlust Suite will present a retro lunchbox equipped with a Polaroid camera with film, along with binoculars, a San Francisco map, immediate access to Hotel Zoe’s new fleet of bikes from San Francisco-based PUBLIC Bikes, a local arrival amenity and snacks prepared by Pescatore’s executive chef Rafa Mayoral.

“Hotel Zoe is the newest addition to the ‘unofficial Z Collection’ in San Francisco, including Hotel Zelos, Hotel Zephyr, Hotel Zeppelin and Hotel Zetta. The properties share a common culture geared toward creating unique local experiences for guests through the use of design, art, recycled materials, technology and personalized service,” Jon E. Bortz, chairman and CEO of Pebblebrook Hotel Trust, said in a statement.

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