InterContinental Hotels Group is to open a hotel in Johannesburg under its Voco brand in partnership with Valor Hospitality Partners Africa.
The hotel will be the first under the master development agreement signed between IHG and Valor Hospitality Partners Africa last year.
The agreement will see the pair roll out multiple franchise hotels over the next 10 years, across IHG’s portfolio of brands in midscale, upscale and luxury segments.
A new-build property, the 131-room Voco The Bank, Rosebank, will open in 2020.
Pascal Gauvin, managing director, India, Middle East and Africa, IHG said: “We are pleased to announce the first hotel under our agreement with Valor Hospitality Partners Africa and debut our newest upscale brand Voco, in the African continent. Receiving immense interest from owners and partners, Voco has gained tremendous momentum in the EMEAA region, and we are excited to be expanding the brand footprint further in the region. True to the brand promise, the new hotel will offer a unique hospitality experience to guests, and will cater to the increasing number of domestic and international travellers looking for quality branded accommodation in South Africa.
“We look forward to signing more hotels under our agreement with our valued, long-term partner, Valor Hospitality Partners Africa and expand our offering across key markets in the continent.”
Euan McGlashan, global CEO & founder, Valor Hospitality Partners, added: “We are excited to announce our first hotel with IHG on the African continent. Voco, IHG’s latest upscale brand is a unique offering and we have received significant interest from the owner community in Africa. In partnership with IHG, we look forward to developing this distinct hotel with an individual character, to welcome leisure and business guests visiting South Africa and offering them a dependable upscale experience. We are also confident that the hotel will benefit from the strength and scale of IHG’s global systems, best in class technology and capabilities and the world’s largest loyalty programme – IHG Rewards Club.”