Marriott adds new hotels to soft brands

The Hotel Carmichael in Carmel, Ind., has officially opened as part of Marriott’s Autograph Collection. Photo credit: Hotel Carmichael

Defying the pandemic and travel downturn, several hotels have opened as part of Marriott’s soft brands in recent days.

Luxury Collection

The Joseph, a Luxury Collection Hotel, Nashville has opened as part of Marriott International’s Luxury Collection, close to the city’s Music City Center and the Nashville Symphony. 

The 21-story hotel is in a new-build development conceptualized by the Pizzuti Companies. It is named after Joseph Pizzuti, the Pizzuti family's patriarch who helped shape the family’s real estate legacy.

Virtual Event


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The 297-room hotel emphasizes artwork through its design by Miami-based Arquitectonica and more than 1,000 pieces from The Pizzuti Collection of contemporary art.

Autograph Collection

The Hotel Carmichael has officially opened as part of Marriott’s Autograph Collection in Carmel, Ind. The 122-room, six-story hotel is owned by CCC Boutique Hotel and managed by Coury Hospitality of Kansas City, Mo.
Situated next to The Palladium concert hall, the downtown Carmel hotel is close to Midtown Plaza, the Center for Performing Arts, Clay Terrace, Peace Water Winery and Sugar Creek Vineyard & Winery. 

Another new Autograph addition is the Inn at the Mission San Juan Capistrano in the Southern California city of San Juan Capistrano. 

The four-acre property is close to the ruins of Mission San Juan Capistrano and has an outdoor patio overlooking the Great Stone Church. Other amenities include a pool and spa, more than 40,000 square feet of indoor and outdoor event space and multiple dining options. The hotel has 125 hacienda-inspired guestrooms with seven luxury suites including three residential-style villas. Kay Lang + Associates’ design evokes historic Spain and American style with three distinct types of architecture. 

And in the North Texas city of Grapevine, the Hotel Vin has also joined the collection. The boutique hotel and the connecting Harvest Hall are both part of the $114 million Grapevine Main development. Hotel Vin and the upcoming Harvest Hall food hall are both owned and operated by Coury Hospitality.
As Grapevine’s first and only boutique hotel, the property has 120 guestrooms, including six suites and one presidential suite; several dining options including a rooftop terrace; eight meeting rooms with more than 20,000 square feet of indoor and outdoor space and an additional 38,000 square feet at the outdoor plaza.

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While profits remained positive for the second consecutive month, the rate of growth slowed from July.

Sahin, director of supply management, EMEA at Hilton, talked about new trends he is seeing in the industry. 

While it may require some work to properly transition a property to appeal to the daily business “traveler,” the advantages are clear.