Marriott takes Fairfield to Middle East

Fairfield by Marriott, Makkah

Marriott International is to open a 2,600-room Fairfield by Marriott property in Makkah in 2023.

The hotel, which will be the largest Fairfield hotel in the world, launches the flag in the Middle East and Africa region.

“We are thrilled to be working with Nahdet Al-Mashaer to create a distinctive Fairfield by Marriott that will serve Makkah, the sought-out destination for rising numbers of religious pilgrims,” said Jerome Briet, Marriott International, CDO, Middle East and Africa. “We expect this hotel will become a popular destination, especially given the strong demand for high-quality lodging in the Holy City.”

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The Fairfield by Marriott brand currently has more than 1,000 open hotels in the US, as well as Latin America, Mexico and Asia.

The Fairfield by Marriott Makkah Al Naseem is set to rise in five towers in the Al Naseem district and in close proximity to the Grand Mosque.

“As a company, we remain focused on developing projects that further enhance Makkah as one of the most important destinations in Saudi Arabia while supporting the overall growth and development of the Kingdom,” said Emad Hejazi, chairman, Nahdet Al-Mashaer. “We are excited to collaborate with Marriott International to open the Fairfield by Marriott Makkah Al Naseem, which will be one of the largest hotels in the Holy City. The reliability of the Fairfield by Marriott brand, Marriott’s world-class service standards and the central location of the property, will make it an ideal hotel destination for those visiting for Umrah and Haj when the property opens in 2023.”

Saudi Arabia is currently Marriott International’s second-largest market in the Middle East, with a portfolio that consists of 29 properties and over 8,000 rooms across nine brands and nine cities. The company expects to add 20 properties and more than 6,500 rooms across the Kingdom by 2024.

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Marriott International said that it was too early to estimate how coronavirus would affect openings this year.

The 216-room hotel will follow the citizenM Seattle South Lake Union, which is slated to open this April.

Though Marriott said the virus could lower fee revenue by $25 million a month, President/CEO Arne Sorensen called the estimate “probably a bit light.”