New Crowne Plaza opens in North Augusta, S.C.'s Riverside Village

NorthPointe Hospitality Management has opened the new Crowne Plaza North Augusta, located in the $200-million Riverside Village development, along the banks of the Savannah River.

Beyond the hotel, the new 30-acre mixed-use development includes single-family homes, condominiums and apartments; a town and event center; restaurants; a brewery; an outdoor center; and the new SRP Park, home of the Green Jackets Minor League Baseball Team.

The five-story hotel has 180 guestrooms and suites (many with Crowne Plaza’s WorkLife Room design); a 120-seat restaurant and bar; rooftop bar; 11,000 square feet of meeting space that includes a 5,400-square-foot ballroom; 6,000 square feet of outdoor meeting and event space; outdoor pool; and a fitness center with Peloton bikes. The hotel is pet friendly.


Like this story? Subscribe to IHIF!

The hospitality industry turns to IHIF International Hotel Investment News as the must-read source for investment and development coverage worldwide. Sign up today to get inside the deal with the latest transactions, openings, financing, and more delivered to your inbox and read on the go.

The general contractor for Crowne Plaza North Augusta was Brasfield & Gorrie of Birmingham, Ala. Architects were Rabun Rasche Rector Reese and Wakefield Beasley & Associates, both of Atlanta. The interior design firm involved was Atlanta-based Sims Patrick Studio.

According to Jeff Brower, general manager of Crowne Plaza North Augusta, the hotel was inspired by Southern elements.

Crowne Plaza North Augusta has 180 WorkLife guestrooms and suites, many with views of the Savannah River. The rooms have angled beds with padded headboards with integrated LED lighting, plus multiple electrical outlets and USB ports on each side of the bed. WorkLife rooms also include a movable table by the loveseat that can hold food, or a computer as needed.

Located on the first floor of the hotel is Salt + Marrow Kitchen, a wood-fired grill restaurant, which has a street entrance. Next to the restaurant is Salt + Marrow Parlor Bar, which uses rugged leather and warm wood décor. Other dining venues include: Grillworks, an American artisanal wood-fired grill with cast aluminum crankwheels that allow the culinary team to adjust the height of the cooking surface; as well as Jackson’s Bluff Canteen & Lookout, a rooftop bar.

For events, the property has 11,000 square feet of meeting space. The 5,400-square-foot ballroom, which opens onto an outdoor event space, can be separated into three private bays to accommodate groups and private events.  Additionally, there is pre-function space and four meeting rooms that can be used for breakout space. The hotel also has an additional 6,000 square feet of exterior space for meetings and events.

Photo credit: Crowne Plaza Hotels & Resorts

Suggested Articles

Expenses are outpacing revenue growth, decreasing profits for hoteliers across Europe.

Target markets in the state of Gujarat include Surat, Baroda and Gujarat International Finance Tec-City.

The one-day event will focus on related hospitality concepts such as hostels, co-living, co-working, student accommodation and serviced apartments.