North America's largest Aloft hotel opens in Chicago

A rendering of the Aloft Chicago Mag Mile. Photo credit: Marriott International

Aloft Hotels, along with Tishman Hotel Corporation and MetLife Investment Management, opened the Aloft Chicago Mag Mile. The newly built hotel consists of 337 urban-inspired guestrooms and more than 5,600 square feet of art-inspired meeting spaces, making this the largest Aloft property in North America. Guests have access to amenities such as Splash, an indoor pool perched atop the hotel on the 19th floor; Aloft’s signature W XYZ Bar; Re:fuel by Aloft, serving gourmet grab-and-go options; and the Re:charge fitness center.

This property is the first urban example of the updated brand design vision. The hotel’s 337 guestrooms offer 65-inch LED televisions, plush platform beds, in-room mini refrigerators, custom Aloft bath amenities by Bliss Spa and walk-in showers with rainfall shower heads. Accommodation choices range from king and double queen rooms to one-bedroom and two-bedroom suites, all with complimentary internet access.

Since the property occupies the site of the original location of the Museum of Contemporary Art, the hotel’s atmosphere is infused with art, recalling the gallery shows the museum once hosted there. A photo of the original MCA will welcome guests in the lobby with the background on how the art program was approached for Aloft Chicago Mag Mile.  This theme is most notably displayed in Aloft Chicago Mag Mile’s meeting and event spaces, which are named after contemporary artists who had exhibited at MCA in the past: Warhol, Escher, Mondrian and Lichtenstein. The various reproduced works from the artists are now on display in each of their namesake meeting rooms. The Warhol room, for example, has poppy flowers as the focal point, displayed as an expansive wall covering. At that time, the museum’s on-staff photographer captured all the shows’ works, mostly in black and white. Fast forward nearly 50 years: the design team has recreated large-scale reproductions of this archival footage with mono-color enhancements. These works can be seen throughout the corridors on floors three through 19.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

Other nods to artist history weaving the theme throughout the hotel include: reproductions of a Chuck Close show in the Presidential Suite and a rooftop-level event space named after Jan van der Marck, who was the first director of the MCA. The 19th floor showcases a “Party People” exhibit that shows patrons of the gallery shows at MCA donning tiaras and ballgowns at the sought-after events during that time. Art plaques accompany each piece to tell a bit about the artist and the show that this particular work was featured in.

“We knew we had something special with the history of this site, and it was important for us to capture that history and keep it alive in the story of Aloft Chicago Mag Mile,” Robert Snyder, president of Tishman Hotel Corporation, which owns and manages the property, said in a statement. “Tishman is committed to supporting our local neighborhood and creating unique art and music-inspired experiences as the company deepens its presence in Chicago.”

Just as art is a part of the hotel’s DNA, so is music—something that is reflected in the new design on display at Aloft Chicago Mag Mile, with features such as built-in outlets for amps and microphones. Aloft Hotels offers global music programming and a commitment to emerging talent, which Aloft Chicago Mag Mile will infuse into its programming with Aloft’s signature live music series, Live at Aloft Hotels. As a further commitment to rising musicians, Aloft’s annual Project: Aloft Star global talent competition is aimed at discovering the world’s hottest new music acts. This year’s winner—who will win the chance to record a single with Universal Music Group at Capitol Records—will be playing at the hotel’s grand opening event on Nov. 7. On Nov. 8, the hotel will play host to an event on the Future of Music in partnership with The Verge, where attendees can find out about the latest technology transforming the music industry and enjoy a performance from Chicago electronic music trio Autograf.

“Aloft Hotels are designed with the next generation of travelers in mind, and we’re excited to be unveiling the Aloft Hotel of the future at Chicago Mag Mile—the first urban location to feature the new design vision,” Bridget Higgins, senior global brand director, Aloft Hotels, said in a statement. “From the latest tech, to savvy new design, to great live music programming, locals and guests checking into Aloft Chicago Mag Mile can expect a hotel experience that is different from anything they’ve seen before.”

Suggested Articles

Demand came in 67,000 rooms lower during the week ended July 4 than the previous week, according to Jan Freitag, STR’s SVP of lodging insights.

The In-Seat Contactless Platform is meant to give guests touch-free control over food and beverage at hotel restaurants.

As the economy slowly begins to right itself, hotels can look toward an unexpected way to save on operating costs: their trash.