Placemakr, a flexible-use hospitality and multifamily operator, launches its first blended apartment-hotel property in San Antonio. The Maverick, powered by Placemakr, will be the first of its kind in San Antonio, giving its guests and residents the brand's signature experience of transforming a single-use multifamily building into a blended experience featuring home and hotel within a single building. Placemakr is partnering with AREA Real Estate to bring this property to Texas.
"We're thrilled to be partnering with Placemakr to merge its innovative and signature experience with the iconic history of The Maverick," David Adelman, principal at AREA Real Estate, said in a statement. "We're always looking for ways to provide innovative solutions in commercial real estate. This partnership is the ideal solution to modernize this historic property and meet the rising demand in the San Antonio area."
The Maverick is adjacent to San Antonio's Riverwalk and blocks from The Alamo. Its location gives guests and residents with direct access to the expansive collection of restaurants, shops, nightlife and more that this bustling downtown area has to offer. The building houses 86 apartments, all of which will be fully furnished and offered for short-, medium- and long-term stays, equipped with kitchens and on-floor laundry available for all customers. The historic property offers amenities like a rooftop penthouse available for private events, guests lounges and plans for a new state-of-the-art gym. In addition to the many leisure attractions near the building, there is also office and conference space available nearby the property for corporate guests and residents. The property will be available for booking by the end of 2023, welcoming its first new customers in early 2024.
"These are exciting times for Placemakr, as it represents our commitment to bringing our signature experience across the country," said Jason Fudin, CEO of Placemakr. "We're invested in innovation in the hospitality space and believe that this blended experience of apartment and hotels is the future of the industry. We're excited to continue our expansion while simultaneously bringing in top talent to our C-suite to ensure that the experience we deliver is best in class."
In order to meet the growing demand, Placemakr is also expanding its internal operations with the appointment of its first company COO, Ryan Rickabaugh. Rickabaugh will oversee all commercial and property operations for the organization. Before joining Placemakr as the SVP of operations in 2022, Rickabaugh had over a decade of experience working for top retail brands like L'oreal, Kate Spade and Bonobos. Rickabaugh will leverage his experience in building operations strategies for these top-tier retail brands to elevate Placemakr's end-to-end experience.
"I am excited to continue my journey with Placemakr as we grow our tech enabled platform and continue our focus on streamlining operational efficiencies while creating an unparalleled customer experience," said Rickabaugh.