The Radisson Blu Hotel & Residences, Zakopane has opened at the foothills of the Tatras Mountains in Poland. It is the brand's debut in the resort town and part of Radisson Hotel Group’s strategic expansion plans for Central and Southern Europe.
"We see Zakopane as a promising and powerful driving factor for tourism in the region, as well as for the [meetings and events] sector at any time of year," said Yilmaz Yildirimlar, area SVP, Central and Southern Europe, Radisson Hotel Group. The company's Polish portfolio includes 17 hotels and almost 3,800 rooms in operation or under development.
The hotel has 158 guestrooms, and will open 68 branded apartments within a few months. Public space includes a brasserie and a Scottish-themed bar, a spa and wellness center with gym, swimming pool, Jacuzzi, sauna and rasul bath. The hotel also has seven meeting and event spaces.
Radisson Hotel Group has been gaining ground in Poland this year. In February, the company announced it would rebrand the former Radisson Blu in Warsaw to its Radisson Collection. Days later, Radisson Hospitality AB, part of Radisson Hotel Group, signed a deal to open the Radisson Red Warsaw in Poland's capital. When the hotel opens in 2023, it will bring the group's portfolio to 17 hotels and almost 3,800 rooms open or under development in Poland.
Earlier this year, Michael Grove, director of hotel intelligence and customer solutions at HotStats, noted growing demand for branded properties in Poland. “Supply growth has been incredible for the last four or five years. They see it as an exciting area for growth.”