Nobu Hospitality, the hotel and restaurant company founded by chef Nobu Matsuhisa, actor Robert De Niro and film producer Meir Teper, has signed a deal to expand into Israel.
The Nobu Hotel Tel Aviv will be the 17th hotel in the brand's global portfolio. The property, which will have 38 guestrooms and a Nobu restaurant, will be in one of the city's oldest neighborhoods.
"This is an exciting new project, and coupled with Tel Aviv's presence as a major high-tech and business center, the strong tourism market in the city, the project fits perfectly with our global clientele," Trevor Horwell, CEO of Nobu Hospitality Group, said in a statement.
Nobu's Hotel Growth
The new Nobu property in Tel Aviv is the latest addition to the brand's hotel pipeline. Other Nobu Hotels currently in development are in Barcelona, Spain, Riyadh, Saudi Arabia, Los Cabos, Mexico, Chicago, Ill., Toronto, Ontario, São Paulo, Brazil and Atlanta, Ga.
The first Nobu Hotel opened in 2013 within Caesar's Palace Las Vegas. The opening of the Nobu Hotel City of Dreams Manila a year later followed the brand's launch. After the Nobu Hotel Miami Beach opened in 2016, the brand’s portfolio saw a significant boost in 2017 with the opening of the Nobu Ryokan Malibu, the Nobu Hotel Shoreditch London, the Nobu Hotel Ibiza Bay and the Nobu Hotel Epiphany Palo Alto. Nobu opened its second hotel in Spain—the Nobu Hotel Marbella—in late January 2018 with 81 suites within the Puente Romano Beach Resort & Spa.
The company is on track to have 15 operating hotels by 2020.