The Tommy Bahama brand is expanding into hotels through a partnership with Lowe, a national commercial and hospitality real estate investor, operator and developer of hotels and resorts. The Tommy Bahama Miramonte Resort & Spa in Indian Wells, Calif., a rebranding of California's Miramonte Resort & Spa, is set to open under its new name in late 2023.
CoralTree Hospitality, a subsidiary of Lowe, will continue to manage the property, with Tommy Bahama’s parent company, Oxford Industries, making a minority equity investment in the project. The company said there is potential for additional resorts in the future.
“This is a natural progression of the Tommy Bahama brand,” Tommy Bahama CEO Doug Wood said in a statement. “We have been talking about the idea of a Tommy Bahama resort for decades and believe that our brand’s aesthetic, successful $100 million food and beverage business and guest feedback support our brand’s evolution into new areas of the hospitality industry. The Tommy Bahama Miramonte Resort & Spa is a great way for us to extend our brand and give our guests the resort experience they are looking for.”
The Tommy Bahama Miramonte Resort & Spa will have 215 guestrooms, including 23 suites; 35,000 square feet of meeting and event space (20,000 square feet indoor, 15,000 square feet outdoor); three resort-style pools and a 12,000-square-foot spa. The property will also display the Tommy Bahama design aesthetic.
“Lowe has been in business in the Coachella Valley for nearly 50 years," said Lowe Chairman Bob Lowe. "As long-time members of the desert community we are thrilled to bring the Tommy Bahama brand and experience to our guests at Miramonte.”
Tommy Bahama had been in talks with Lowe for several years regarding the Miramonte property. Following more than a decade of involvement with the resort, Lowe purchased Miramonte in 2020 and invested capital to restore the property, including creating the Olive Grove outdoor lounge and dining area. For the final phase of the renovation, Lowe will implement the Tommy Bahama lifestyle and design aesthetic into the resort, updating the public spaces, debuting a new concept indoor/outdoor restaurant, transforming the bar experience and opening a retail boutique. The resort will remain open during the renovation.
“We’ve always known that our style of food and beverage is transportive," said Rob Goldberg, EVP of resorts, restaurants and bars for Tommy Bahama. "Our unique approach to elevated yet relaxed service is ideal for resorts and delivering our brand of hospitality. To have the opportunity to deliver those experiences in a resort setting gives us a much broader canvas to paint on as we create new experiences for our guests.”
Tommy Bahama already has a presence in the Coachella Valley. The Tommy Bahama restaurant, bar and store in Palm Desert opened in 1998 followed by the Tommy Bahama Marlin bar and store in Palm Springs in 2018. A Tommy Bahama Home store will open this year.